A watch with “long-term” qualities must possess a long product history and a stable design heritage. Its appearance must withstand the test of time, remaining timeless even after many years. At the same time, reliable performance and durable quality are also important prerequisites for a “long-term” watch. Based on these definitions, the following popular models released in recent years are most suitable as “long-term” choices.
Rolex Explorer I watch (40mm, model 224270)
As watch enthusiasts often say, “a Rolex for life,” Rolex watches are undoubtedly the best embodiment of “long-termism.” Among Rolex’s many series, the Explorer I, Submariner, and Datejust have product histories spanning decades, with no major changes to their appearance, their designs standing the test of time. In 2023, the brand added a 40mm version of the Explorer I for the first time, bringing this classic to collectors in a size more in line with current trends.
The Rolex Explorer I’s history dates back to 1953, characterized by its 36mm case diameter and Arabic numeral hour markers of 3, 6, and 9, features that have been continued in subsequent models. In 2011, the Explorer I broke the 36mm barrier for the first time, increasing its size to 39mm. However, this only lasted for one generation; the 2021 release returned to the classic 36mm, a move that sparked some controversy. Therefore, in 2023, a 40mm version of the Explorer I was added. Currently, both sizes of the Explorer I are available to meet the needs of users of different genders and body types.
The 40mm Explorer I retains almost identical specifications to the 36mm model, including an Oyster case, 100-meter water resistance, and the Superlative Chronometer certified Calibre 3230 automatic movement . As Rolex’s new generation of flagship models, the Calibre 3230 uses a Parachrom hairspring and Paraflex shock absorbers, offering some antimagnetic properties, and increases the power reserve from 48 hours in the 31 series movements to 70 hours, making it suitable for a wider range of applications.
If the Explorer I’s consistent design heritage is a key reason for its “long-term commitment,” then the Speedmaster Moonwatch represents Omega’s long-term vision. As the successor to the fourth-generation Speedmaster worn by the Apollo 11 astronauts on the moon, the current Speedmaster Moonwatch features a 42mm asymmetrical case and curved lugs, paired with a black anodized aluminum bezel, and houses the 3861 Master Chronometer movement.
In 2024, Omega added a white dial version to this classic timepiece, inspired by the color scheme of astronaut spacesuits. The white lacquer finish is warm and lustrous, and it is said that this is the first time the brand has applied this technique to the “stepped” dial of the Speedmaster Moonwatch. The ” Speedmaster ” lettering on the dial is in a bright red, echoing the red lines on NASA spacesuits, and also paying homage to the prototype watch of the “Alaska Project I”.
This timepiece is equipped with the Omega 3861 Master Chronometer movement, with a frequency of 21,600 VPH and a power reserve of 50 hours. The movement features a cam-operated horizontal clutch, a free-sprung balance wheel with micro-adjustment, and a silicon hairspring. Backed by the legendary “moon watch” design, inheriting the aesthetics of the fourth-generation Speedmaster, and featuring a Master Chronometer-certified movement, it is undoubtedly an ideal choice for those seeking a long-term investment.
As one of the oldest watch collections, the Cartier Tank , born in 1917 , is now synonymous with square watches. The first Tank watch, designed by Louis Cartier , was inspired by a top view of the French Renault FT-17 light tank. Its angular appearance broke away from the rounded shapes of watches at the time, making it highly recognizable.
Over the past century, the Cartier TANK series has spawned multiple product lines, such as the Américaine (American tank), Anglaise (British tank), Française (French tank), and Chinoise (Chinese tank), inspired by traditional Chinese wooden architecture. In 2022, the Chinoise product line was updated.
This timepiece features a 39.5 x 29.2 mm gold case , with an octagonal crown topped with a multi-faceted sapphire. Compared to other series, the Chinoise Chinese Tank boasts a unique design: a horizontal structure above the vertical lugs, inspired by the door frames or beams of traditional Chinese wooden architecture. The watch is powered by the Cartier 439MC manual-winding movement. Thanks to the movement’s slim 2.1 mm profile, the case thickness is kept to 6.1 mm, offering a sleek and comfortable fit.
These are three timepieces that fully embody the characteristics of “long-termism.” Their respective series all boast a long history, and their designs have stood the test of time. Their legendary stories will continue to be written with the addition of new movements and color schemes.
